Oswald the Lucky Rabbit is an anthropomorphic rabbit and animated cartoon character created by Ub Iwerks and Walt Disney for Universal Pictures in the 1920s and 1930s. In 1928, Disney traveled to New York City in hopes of negotiating a more profitable contract with producer Charles Mintz of Universal Studios. But as economic problems were apparent at the time, Mintz figured Disney should settle for a 20 percent cut. Disney angrily decided to quit his job and therefore leave the character he created. On his long train ride home, he came up with an idea to create another character, and retain rights to it. He and Iwerks would go on to develop a new cartoon in secret, starring a new character which would soon become the most successful and popular cartoon character in film history and later become the foundation of a global entertainment empire. Universal Pictures continued creating Oswald cartoons until 1943.